Flying in close formation

When you’re over Mount Rainier, you want your pilot flying an airplane, not 100,000 parts in close formation.

Companies don’t ship software. They ship products. (Or deliver services. Same thing.)

A product has (at least) code, test code, graphics, documentation, training, customer support, marketing, sales, advertising, technical marketing, HR, maintenance, legal, accounting, other products it needs to work with, and a bevy of external partners—alpha and beta participants, investors, administrators, recruiters, third-party developers, book authors, industry writers, competitive partners, customers, and end-users.

And you succeed if the entire product succeeds. Not just your corner of it. Continue reading