Companies don’t ship software. They ship products. (Or deliver services. Same thing.)
A product has (at least) code, test code, graphics, documentation, training, customer support, marketing, sales, advertising, technical marketing, HR, maintenance, legal, accounting, other products it needs to work with, and a bevy of external partners—alpha and beta participants, investors, administrators, recruiters, third-party developers, book authors, industry writers, competitive partners, customers, and end-users.
And you succeed if the entire product succeeds. Not just your corner of it. Continue reading